Compasso d’oro Carrier Award

Consistency and constancy are the factors that have distinguished her professional career. Constant research into cutting-edge materials and techniques, combined with the personal intuition of a language capable of representing the new demands and desires of a globalized world make Nanni Strada an essential player in the evolution of the concept of fashion designer. Her work is an example of cultural commitment, aimed at overcoming the concept of seasonality or the tailoring of a suit, a commitment aimed at the concept of ‘dress as a pure element’ pursued with consistency and courage.

A promoter and facilitator of Italian design in one of its most recognized fields in the world: transportation design. His activity within public institutions has always been aimed at establishing the role of design as a cornerstone of national economic development in the wider context of international relations. ADI also wishes to acknowledge his work as an intelligent and positive ‘composer’ in the early 2000s, certainly among the most difficult years in the long history of ADI, after which the association took on the role of active and recognized representative of design for all of Italy.

A consistent interpreter of the family publishing tradition, she has been able to plan and relaunch its cultural identity at an international level which has seen its serious and in-depth contents meet with editorial success. Through her constant actions she has made a fundamental contribution to the spreading of the principles of Italian know-how worldwide.

The pursuit of excellence in a globalized world and the enhancement of Italian know-how are distinctive features that have always accompanied his professional journey. Knowing how to look far without losing contact with one’s own territory is a worthy action in itself, but having achieved it constantly through the daily practice of all-round design is an important fact for the entire culture surrounding design and Made in Italy.

His cultural and professional career, which began in Italy at the Academy of Fine Arts in Bologna under the guidance of Giorgio Morandi, undoubtedly represents an exemplary trajectory in terms of consistency and method in the world of design and visual design in particular. A pioneer of territorial branding, he designed the famous I Love New York logo and a poster for Bob Dylan, defining an icon of 1960s and 1970s youth. His work has always been characterized by immediacy, originality and an apparent simplicity: every means and style are used for the creation of his graphic design projects, ranging from posters to logos, from straps for holding books to album covers, advertisements and illustrations for magazines, not least the fruitful collaboration with the Olivetti brand. An all-round professional in the Renaissance sense of the term and eclectic to the point of knowing how to understand ancient and modern at the same time.

 

 

Aerospace engineer, university lecturer and entrepreneur, in short: a man of multifaceted ingenuity. The founder of Artemide, he has immediately used design processes as a distinctive factor and along his long journey he has  encouraged and promoted collaborations with the national and international design world. A coherent example of how design can be a concrete strategic lever for cultural and economic growth, he has always worked for Italian design to represent a virtuous example at an international level.

 

Together with Jonathan De Pas, they are the creators of one of the leading Italian design studios and have been able over time to courageously explore new areas and design dimensions, while maintaining curiosity and non-rhetorical innovative capacity. Their anticipatory ability to grasp often unexpressed phenomena and problems have meant that their work has always been highly contemporary. An example par excellence of method and intuition for those who work in design culture.

 

 

His professional career in the world of car design stands out for his enthusiasm and the ability to look towards the future, carrying out numerous projects for a range of automotive industries. His career also stands out for the courageous creation of a new language of form for the BMW brand, capable of giving rise to a strong DNA that has successfully characterized a generation of car models that have become a clear and significant point of reference on the automotive market.

 

 

His non-rhetorical courage in experimenting with the future is an example for the whole culture of design: the courage to experiment with technologies, methodologies and expressive languages, always focused on the vision of a style of design close to man and his dreams. Throughout his professional career he has often opened up brand new areas for design and in particular that of the design of spaces and public services. His vast and well-expressed personal level of culture encompassing scientific and artistic fields has always combined a generous civic commitment without ever sparing his contribution to ADI, as a reference point for Made in Italy design culture.

 

 

A career based on constant trust in the value of design and its inspiring principles. His personal contribution to the knowledge and dissemination of Italian design in Anglo-Saxon culture is particularly important. In happier times, Made in Italy companies and designers have found concrete and enthusiastic support in him for the expansion of their boundaries of influence as well as of the market.

 

 

 

 

It is often said that to run fast you have to run alone, but to go far you have to run with others. Undeniably not the case with these three who were friends before being partners and who have been able to run both fast and far and in this race always orienting themselves through the culture of design. An entrepreneurial commitment that over time has been able to combine with a no less important institutional commitment for the spreading and defence of Made in Italy.