For having developed over time a highly consistent design and manufacturing philosophy in which design culture has represented a common denominator and an element of distinction.
Compasso d’oro Carrier Award
For its innovative role on the Italian cultural and manufacturing scene and being a forerunner in the international opening of its production as well as having contributed to the overall enhancement of design culture through its activities.
Self-taught, he made his debut in the 1950s with sketches of cars for Pininfarina, Vignale, Viotti, Boneschi and opened his own studio in 1958 in Milan collaborating with Veglia Borletti. He taught at the Hochschule für Gestaltung in Ulm (1961-65) and at the ISIA in Rome (1974-79). He was president of ADI (1971-1973) and of ICSID (1981-1983). His projects include the Sfericlock clock (Veglia Borletti 1962), the Auctor Multiplex machine tool (Olivetti 1967), the Linea 1 television (Autovox 1969), the Rotor public telephone (Sip 1989) and the interiors of numerous cars for FIAT. In addition to his career, he won seven Compasso d ‘Oro.
JUSTIFICATION
For his multiple activities in the field of design which, through the vast categories of products created, have contributed to the confirmation of Italian design worldwide, and for his dedication to teaching and his associative activities at both national and international level.
