Compasso d’oro Career Award

Graduated in chemistry, he worked at Olivetti and then at La Rinascente (1955-1970) as a link between marketing, communication and products. He was one of the leading exponents of international design culture and one of the founders of ADI. Lecturer at the Polytechnic and IULM in Milan, and at the University of Virginia, he edited the second series of the Stileindustria magazine (1995-97). He was president of ADI (1992-98), the ICSID International Council of Industrial Design Companies (1997-2001) and the Milan Triennale (2000-2002).

JUSTIFICATION
The cultural, organizational and managerial activities of Augusto Morello have always been intertwined with the planning dimension linked to design: from his experience with La Rinascente to the foundation of the Compasso d’Oro Award and ADI, of which he was president from 1993 to 1998, up to prestigious positions in Europe and internationally – in particular the presidency of ICSID – without forgetting his current position as president of the Triennale di Milano Foundation. Augusto Morello has always been one of the most important personalities on the strategic level of research and design, never forgetting the need to think alongside the dimension of doing.

Design means presenting functions and materials in the light of different expressive purposes. Founded in 1957, Abet has managed to transform a material such as plastic laminate into a product of high symbolic value by virtue of constant collaborations with the most innovative international designers. Carrying out a decades-long vocation, for Abet design represents the language of difference within a world market, in full compliance with the structural characteristics of the material..

One of the oldest materials known to man finds a new design dimension in the history of Fiam, where design linked to innovations in the production processes, has allowed unique and totally original solutions. Glass is the principle from which, through the ingenuity of industrial transformations, Fiam’s design has developed and renewed the image of the product inside the home.

Ferrari’s experience shows that to innovate it is necessary to respect one’s roots. From this point of view, Ferrari represents an industrial and design model that is unique on an international level, both in terms of sporting results and in terms of industrial production. Unceasing scientific and technological research and a universally recognized aesthetic quality, all within an entrepreneurial culture which, by putting man at the centre is able to communicate emotions that go beyond any barrier and distinction.