Passionate entrepreneur, with solid managerial training who grew up immersed in design culture, he was able to research and practice organizational and relational models that marked the evolution of the industrial landscape and Made in Italy culture. New areas, new materials, new formulas for sharing knowledge were fertile ground for his curiosity and his generosity. His was an undertaking ultimately characterized by a constant commitment to spreading the values of Italian design worldwide.
For constant and valuable commitment to design through many years of activity as a company designer, engaged in the complex design management focused on world markets with great knowledge and sensitivity towards the cultures and customs of other populations. As a designer he has managed to shake up the static world of the domestic appliance, giving strength and dignity to forms never separated from functions and at the same time proposing solutions with a strong emotional impact. The Award is also for his great human and professional ability, capable of motivating and enthusing all those people who have been part of his design team
For having constantly been in search of excellence in the arts and design, transforming a prestigious historical brand into a modern company in which design, technology, craftsmanship and tradition blend in perfect harmony while maintaining the very high quality of the products. For having created a research centre in the heart of the Marche region, where the best Italian and international designers have succeeded in creating iconic products appreciated all over the world. For having always combined the entrepreneurial aspect with the cultural one, constantly engaging in training projects that involved workers and the territory they belong to.
For his constant commitment to analysis and theoretical development which in recent years have been able to foreshadow increasingly broader areas of application in terms of designing today. This commitment is dedicated to sharing knowledge linked to ethical values, environmental sustainability and the pursuit of original forms of social innovation, knowledge around which planning communities in many parts of the world are recognized today. His thinking was free from ideological preconceptions and conditioning, never utopian but well placed in reality with the aim of constantly improving it.
Rules and emotion distinguish his professional career, built around constant discretion and elegance, where the creative gesture is never separated from its functional justification and always aimed at improving the use of the designed artifacts. A career path typified by generous commitment in sharing experiences, capable of being an example for colleagues, as well as for the younger generations of students he helped to train.
For having created products during his long career as a designer in which the technological, typological, material and functional innovation has often been ahead of its time. For having traced, starting from the 60s and 70s, a new path in the design of bathroom products, revolutionizing an entire product sector that has profoundly changed since then. For having generously passed on his knowledge and intuitions to younger generations, creating in Rome a group of designers who work successfully in an area where design was, at the time, little known.
Creativity, passion and commitment are the distinctive features of a career which he has developed with a consistency that has often been self-critical and never lazy while playing numerous roles over time. A constant commitment to profound and unconventional values of “know-how” design, anticipating issues of great relevance today. He immediately explores the potential of craftsmanship, deepening the aspects of its relationship with industry and studies the relationships between the individual and the context, prefiguring new scenarios for the liveability of urban environments.
For the precious contribution given to design as a vehicle of knowledge and virtuous exchange between distant cultures. Fascinated as a young man by Italian creativity, through his long and distinguished professional trajectory, he has been able to absorb and rework the inclusive virtues of a design made up of values and commitment even more than forms. An anticipator of the complex relationship between design and self-production, he has managed over time to become an important part of Italian design culture.
For the design consistency with which he has been able to combine design, invention and technological innovation, developing new products for daily use capable of improving its functionality and gestures. As a designer and inventor he was able to anticipate research into materials which in the case of his products has become an important link between form and performance. As an entrepreneur he has always supported research and given space to young creative professionals through the creation of a foundation that makes innovation its distinctive feature.
For his contribution to the construction of Made in Italy worldwide through a holistic vision typical of Italian design. Throughout his highly personal path, innovation and research, product application and communication, global distribution and territorial enhancement are all coordinated and synergistic factors aimed at enhancing a high design culture. His is a daily commitment projected into globalization, yet firmly anchored to the Italian reality and the territory to which it belongs.
For having been able to combine, in his own professional experience, a poetry constantly aimed at seeking the essence of the creative gesture with a particular ability to act in harmony with the growth and development needs of many furniture companies. He provides the companies he meets with original and innovative contributions each time, thus contributing to their success.
A rigorous design path, touching various thematic areas with sobriety and measure and constantly contributing to the enrichment of Italian design culture.
