The first design school established by the Italian state and heir to the Advanced Course in Industrial Design and Visual Communication active in Rome between 1965 and 1970. Chaired by art historian Giulio Carlo Argan and directed by the sculptor Aldo Calò, its teachers included designers and design historians such as Andries Van Onck, Rodolfo Bonetto, Enzo Frateili, Pio Manzù, Renato Pedio, Maurizio Aymonino, Filiberto Menna, Achille Perilli and Michele Spera.
A department of the company that represented a model of corporate cultural design on an international level. From 1965 it was managed by Renzo Zorzi and was dedicated to the spreading of art, technology and design in connection with exponents of Italian literary and artistic culture who played significant roles in the company, from Giorgio Soavi to Riccardo Musatti and Geno Pampaloni.
A group of over twenty creative professionals from the design sector, including Michele De Lucchi and Paola Navone and managed by Valerio Castelli. It developed design and communication projects, such as the 1979 Sistema Scuola intended for the furnishing of nursery schools, and organised numerous cultural events to promote Italian design. The award was given for the corporate strategy based on the consistency of product design and constant research and evolution of the image.
