Motomorphosis combines design and awareness, placing education and road safety at its core.
The initiative will be an opportunity to present a new artistic interpretation of the motorcycle that symbolizes Motomorphosis, created by an internationally renowned artist. This work conveys, through its creative vision, the message of responsibility and awareness that has always characterized the project.

Tuesday, September 16, 7:00 PM
Free admission

The volume tells the story of Algida from its origins to the present day, showing how the ice cream brand has become both an Italian and a global icon. Through advertising campaigns, commercial successes, and a rich collection of images, it retraces a journey of innovation and tradition, celebrating the collective imagination tied to summer, togetherness, and everyday happiness.

Speakers: Giulia Cavaliere, Arianna Cavallo

Saturday, September 13, 4:00 p.m.
Free admission