ALGIDA. Il cuore dell'estate dal 1947 en-US
16:00
The volume tells the story of Algida from its origins to the present day, showing how the ice cream brand has become both an Italian and a global icon. Through advertising campaigns, commercial successes, and a rich collection of images, it retraces a journey of innovation and tradition, celebrating the collective imagination tied to summer, togetherness, and everyday happiness.
Speakers: Giulia Cavaliere, Arianna Cavallo
Saturday, September 13, 4:00 p.m.
Free admission
