BOOK PRESENTATION
Olfactive Design
17:30
The Power of the Olfactory Logo
An event dedicated to the innovative role of olfactory design in brand communication.
On the occasion of the presentation of the book Io sono Naso by Ilaria Legato, the author will be in conversation with Anna Barbara, Maurizio Predieri, and Federico Ravelli, exploring the power of scent as a distinctive signature across design, business, and sensory culture.