Italia Fishing jacket

Giubba da pesca “Italia”
Designer
Araldo Sassone
Producer
Contex
Year of the award
1954
Category
Clothing
Giubba da pesca “Italia”

Reason for the award:

This garment, awarded the "La Rinascente Compasso d'Oro 1954", is elementary, comfortable, lightweight and combines all the functional solutions necessary for its purpose. The series of accessories is complete and efficiently distributed. A truly modern garment, as indicated by the "Compasso d'Oro", it has been liberated from habits of usage and elegant affectations and has become a simple, exact object, implemented with elegance of concept and as a logical derivation of practical demands. The "Compasso d'Oro" here indicates a product that truly belongs to the climate of modern aesthetics

Italia Fishing jacket