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Design that changed everyday life. Ideas that shaped the world.
ADI Design Museum in Milan is one of the leading destinations to discover Italian design and its global impact.
The museum brings together iconic objects and visionary projects —from celebrated lighting designs such as Parentesi, Eclisse, and Atollo, to Zizì, the iconic monkey-like design object, as well as the simplicity of the Tratto Pen or the iconic symbol of a Ferrari car.
Through the work of masters such as Gio Ponti, the Castiglioni brothers, Ettore Sottsass, Franco Albini, Bob Noorda, Enzo Mari, Bruno Munari and Richard Sapper, design is uncovered in every form — seen like never before.
Sketches, prototypes, visuals, and narratives reveal the thinking behind each project, showing how intuition evolves into process, and process transforms into form. Not only the final object, but the process and journey that led to it.
A dynamic program of contemporary design exhibitions and cross-disciplinary events expands the permanent collection, creating an open and interconnected experience where past and present continuously interact.
More than a museum, it is a cultural hub where design meets architecture, fashion, art, science and industry — right in the heart of Milan.
