IN-PLAY. Design for sport
Building on the principle of the Olympic Charter, which recognizes sport as a fundamental human right, IN-PLAY. Design for Sport presents sports practice as a shared space and a platform for global dialogue. The exhibition explores cultural transformations in contemporary society, where design acts as a witness to a profound paradigm shift: projects, stories, data, and biomedical research collectively redefine the boundaries of competition.
IN-PLAY. Design for Sport
Sport is a human right. Design opens the game
February 3 – April 6, 2026
Part of the Cultural Olympiad of Milano Cortina 2026
An exhibition by ADI Design Museum
Curated by Davide Fabio Colaci with Giulia Novati
Graphic design by Studio òbelo
Video installation by Somewhere Studio
Supported by Regione Lombardia
Institutional Partner Ministero degli Affari Esteri e della Cooperazione Internazionale
Exhibition Technical Partner Nolostand and Mondo
PUBLIC PROGRAM
In dialogue with the exhibition, a public program explores sport as a field of inclusion, experimentation, and reflection on the relationship between the body, design, and contemporary society. The talks will take place in an arena specifically designed for conversations and events within the exhibition space.
