IN PLAY

IN-PLAY. Design for sport

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Building on the principle of the Olympic Charter, which recognizes sport as a fundamental human right, IN-PLAY. Design for Sport presents sports practice as a shared space and a platform for global dialogue. The exhibition explores cultural transformations in contemporary society, where design acts as a witness to a profound paradigm shift: projects, stories, data, and biomedical research collectively redefine the boundaries of competition.

IN-PLAY. Design for Sport
Sport is a human right. Design opens the game
February 3 – April 6, 2026
Part of the Cultural Olympiad of Milano Cortina 2026

An exhibition by ADI Design Museum
Curated by Davide Fabio Colaci with Giulia Novati
Graphic design by Studio òbelo
Video installation by Somewhere Studio

Coming soon