THE CHALLENGE

Innovation of Italian design in sports

The international tour of the exhibition dedicated to sports design continues its journey: after stops in Tallinn, Skopje, Strumica, Tokyo, and Hong Kong, and following its presentation at the ADI Design Museum—where, on the occasion of the Milano Cortina 2026 Winter Olympic and Paralympic Games, IN-PLAY. Design for Sport was showcased as an evolution and extension of the exhibition project—the show now resumes its traveling format, opening in Geneva at WIPO (World Intellectual Property Organization).