Italia Geniale. Design Enables

Curated by Francesco Zurlo and Carlo Martino
Graphic and exhibition design by Studio SM5

Exhibition created in collaboration with the Ministry of Foreign Affairs and International Cooperation, the Ministry of Enterprises and Made in Italy, in collaboration with Unioncamere and the Italian Trade Agency (ICE).

Starting from the enhancement of the heritage of trademarks and patents of our country, the exhibition presents images, materials, and Italian design products that speak of imagination, work, well-being, and interpersonal relationships, touching on both material and technical culture, intertwined with the history of design.

Design as a means to enhance and legitimize personal capabilities is the conceptual starting point of the research, expressed in the subtitle of the exhibition: Design Enables. According to this principle, the exhibited objects were selected—many from the Historical Collection of the Compasso d'Oro and preserved at the ADI Design Museum in Milan.

The exhibition is divided into five thematic areas:

Imagin-able: imagining, creating worlds, inventing stories that become part of our identity.
Work-able: functional and beautiful objects—products, services, and systems that support work activities.
Relation-able: artifacts that support or activate interpersonal relationships.
Live-able: objects related to physical and mental well-being, focusing on self-care and care for others.
Move-able: objects that facilitate freedom of movement in a sustainable way, respectful of people and the environment.

Tour Dates:

Nov 8–22, 2021 – Expo Dubai 2020, Italian Pavilion
Feb 4 – Mar 13, 2022 – Palazzo Piacentini, Rome
Mar 7 – 16, 2023 – Bangkok, Thailand
May 18 – Jun 30, 2023 – Shenzhen, China
Jul 15 – Aug 15, 2023 – Guangzhou, China
Sep 21–23, 2023 – Singapore
Nov 23, 2023 – Jan 4, 2024 – Tashkent
Mar 14 – May 3, 2024 – Almaty
Jul 15 – 19, 2024 – Geneva
Feb 4 – 8, 2025 – Stockholm
Mar 9 – 27, 2025 – Dublin

Amerigo Vespucci World Tour 2023–2025

On the occasion of the Amerigo Vespucci World Tour 2023–2025, the Ministry of Enterprises and Made in Italy and the Ministry of Defense promoted the exhibition ITALIA GENIALE. design enables. Beauty, originality, creativity of universally appreciated industrial design inside the “Italy Village” at the tour’s stops.

The exhibition offered an extraordinary opportunity for global dialogue, a journey through technological evolution and the relational power of Italian design, metaphorically accompanying the voyage of the Vespucci ship to promote Italy's production excellence.

Tour Stops:

Jul 1 – 8, 2024 – Los Angeles
Aug 25 – 30, 2024 – Tokyo
Oct 5 – 7, 2024 – Darwin
Oct 24 – 28, 2024 – Singapore
Nov 28 – Dec 2, 2024 – Mumbai
Dec 17 – 19, 2024 – Abu Dhabi
Dec 22 – 25, 2024 – Doha
Jan 20 – 24, 2025 – Jeddah
Jun 10 – 14, 2025 – Genoa