ADI Design Museum at the Italy Pavilion of Expo 2025 Osaka. Two Capsule Exhibitions on Italian Design: Innovation and the Culture of Performance

On the occasion of Expo 2025 Osaka, the ADI Design Museum today, July 10, inaugurated two capsule exhibitions within the Italy Pavilion, offering a reflection on Italian design as a cultural practice capable of engaging with the transformations of contemporary society.

Italian Design: Innovation reconstructs a genealogy of innovation as a critical process, where design becomes a continuous redefinition of technical and aesthetic codes. Far from purely technological visions, innovation is interpreted as a way of understanding and responding to the present.

Italian Design: Sport explores design as a mediator between the body and performance, in anticipation of the Olympic event organized by Fondazione Milano Cortina 2026. Here, design acts as a tool that translates the complexity of physical action into objects that not only meet functional needs but also reshape the imagery of athleticism.

This project contributes to outlining a multifaceted view of contemporary Italian design—not as a style, but as a reflective practice capable of generating enduring value over time.

From July 10 to September 3