Vivere il Design

ADI Design Museum presents “Vivere il Design”, a new project made possible thanks to the support of Fondazione TIM as part of the “Vivere l’Arte” call.

The project aims to expand the museum experience through digital tools designed to make the visit more accessible, engaging and aligned with contemporary forms of communication. QR codes, multimedia content, tablets, mobile devices, an interactive totem and a digital avatar will guide visitors through the discovery of the Compasso d’Oro and the history of Italian design.

One of the key features of the project is the opportunity to explore the Olivetti Lettera 22 in detail and from every angle. Awarded the Compasso d’Oro in 1954, during the first edition of the prize, the typewriter becomes a symbolic bridge between memory, innovation and new digital technologies.

The museum website also becomes an integral part of the experience, offering accessible materials and in-depth content that allow visitors to continue their exploration after the visit. “Vivere il Design” therefore proposes a new way of bringing the public closer to cultural heritage, promoting accessibility, inclusion and participation.

Speakers

Avv. Alberta Figari
President of TIM Group and President of Fondazione TIM

Dott.ssa Giorgia Floriani
General Director of Fondazione TIM

Andrea Cancellato
Director of ADI Design Museum

Elena Schiaffino
Co-founder of Engitel

Dario Romano
3D Produzioni