A new packaging design for Aceto Balsamico Tradizionale di Modena DOP

The Consorzio di Tutela dell’Aceto Balsamico Tradizionale di Modena DOP, in collaboration with ADI Design Museum, launches a competition for university students, inviting them to design solutions for the packaging, tasting and promotion of this renowned product.

The project encourages a contemporary reinterpretation of its identity, while respecting its history and the iconic bottle designed by Giorgetto Giugiaro.