Look of the City Urban decor
- Designer
- Italo Lupi,Ico Migliore,Mara Servetto
- Producer
- Città di Torino (Direzione Comunicazione Promozione Turismo)
- Year of the award
- 2008
- Category
- Exhibition stands and showrooms
Reason for the award:
The first example of an independent image for the 2006 Winter Olympic Games but still integrated with the official one, Look of the City has created a visual interface that involves the entire city. Spread over 130 square kilometers of the urban setting, the project has been developed using a variety of iconographies and fixed and dynamic installations, printed with a coordinated image and all characterized by the choice of cinnabar red as a colour
Look of the City Urban decor
