Elchim Electric brush/hoover
- Designer
- Giuseppe de Goetzen
- Producer
- Fratelli Chiminello (Elchim)
- Year of the award
- 1955
- Category
- Home furniture and accessories
Reason for the award:
Chiminello’s Elchim electric brush represents a singular example of re-design carried out on a product that, in the last edition of the "La Rinascente Compasso d'oro" award, had already obtained an Honourable Mention. The Jury was particularly pleased to be able to recognize an incentive in the award then given to renew the aesthetic aspect and functional qualities of the object and as such wished to reward it and its modification. This resulted in a more focused industrialization of the product through a complete revision of the materials used and the form adopted along with the best attention to detail and packaging, bearing in mind the fact that especially in this case, the function and purpose of the "La Rinascente Compasso d'oro" award has clearly been demonstrated