Drawing on plastic

Among the innumerable uncontrolled formats that all too often typify mass produced objects intended to interpret a hypothetical “public taste”, the awarding of this "La Rinascente Compasso d'Oro 1954" is intended to highlight not only the essential and sober value of the graphic design by Max Huber, but also the circumstances through which an industry has turned to an artist of undeniable value and personality in this field and entrusted him with its production