Castalia washing machine
- Designer
- Uffici di Progettazione del Dipartimento Elettrotermodinamici della Divisione Beni di Consumo (direzione Ing. Franco Maggioni)
- Producer
- C.G.E. Compagnia Generale di Elettricità
- Year of the award
- 1960
- Category
- Home furniture and accessories
Reason for the award:
The Compasso d'Oro 1960 has been awarded to the "Castalia" CGE washing machine as an example of the aesthetic conception of a product within the context of the most dependable technical traditions. Devoid of new technical features but a solid representative of the best in Italian manufacturing, it stands out for its lack of superfluous formal games and flashy graphics, demonstrating instead the necessity for instrumental dignity with modesty and without emphasis. It is an example of conceptual moderation in a field too often dominated by aesthetic preconceptions and false elegance.
Castalia washing machine
