48 A Automatic hunting rifle
- Designer
- Mario Attilio Franchi
- Producer
- Luigi Franchi
- Year of the award
- 1954
- Category
- Uncategorized
Reason for the award:
Weapons today have been stripped of those surviving decorations and charms that once represented an ornate testimony to the social rank of those who carried them: nowadays they are tools with effectively determined forms that are essential, pure and individually original. While remaining faithful to the original shape of the shotgun and endowing it with the qualities of executive perfection, performance and lightness and the merits of mechanical simplification and breakdown of pieces, this hunting weapon which has been awarded the “La Rinascente Compasso d'Oro 1954 Award” has even been stripped of those damascening touches which are misguided survivors of even top quality gunsmiths. As such, it is to be considered an excellent example of a quality object in its essential form